Bernard Savage will look at how understanding the psychology of selling can help you win in
marketing your business. He will discuss areas such as the way people make decisions based on
emotion, not logic; the law of reciprocity; why relationships are more important than contracts and how
these can be applied to your business. Clients are harder to please than ever before and are more
value conscious. Coffee is the new business lunch. It’s quicker, more cost effective and more
successful just make sure you treat them to a good one ...... and not instant!
With 18 years of professional sales and marketing experience with Procter & Gamble, Shell and
Eversheds, Bernard recognised an opportunity to bring blue chip marketing and client management
practices to professional firms. He went on to found Size 10½ Boots, a marketing consultancy,
specialising in delivering growth objectives to professional service firms.
Size 10½ Boots have helped to grow many Nottingham based firms including, Mazars, Roythornes,
Collinshallgreen Ltd, Geldards, Browne Jacobson, Blusource, and Gleeds.
